Comments on: Does your Brand have a Fragrance? Tips on How to create Brand Property http://asknanu.com/?p=365 Wed, 02 Jun 2010 09:37:03 -0400 hourly 1 http://wordpress.org/?v=3.0.1 By: Swami http://asknanu.com/?p=365&cpage=1#comment-922 Swami Thu, 30 Jul 2009 10:11:57 +0000 http://asknanu.com/?p=365#comment-922 Same with nirma ad.. the girl with yello dress going round and round.. However I think today'S ads are more required to position the brand as the no. 1 thought when the customer thinks of a product. say health drink - immediately horlicks comes to mind say washing soap - rin comes to mind.. If a brand achieves this, it is the most powerful brand then.. Same with nirma ad.. the girl with yello dress going round and round..

However I think today’S ads are more required to position the brand as the no. 1 thought when the customer thinks of a product.

say health drink – immediately horlicks comes to mind
say washing soap – rin comes to mind..

If a brand achieves this, it is the most powerful brand then..

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