Though social networking sites are really useful in terms of business uses, most of the respondents when asked to actually identify business uses for these sites could not point to a true business reason.

Social networking sites, which are being touted as the next big thing by industry pundits, are impacting the office work culture with majority of the corporate houses world over losing an average of 1.5% of total office output due to this, a survey has said.

Nearly half of office employees access social networking sites such as Facebook during work and one in every 33 workers built their entire Facebook profile during work and this in turn impacts office productivity, according to a report by global provider of IT research Nucleus Research.

Though social networking sites are really useful in terms of business uses, most of the respondents when asked to actually identify business uses for these sites could not point to a true business reason.


“Given that 61% of employees access Facebook at work, companies can reasonably estimate a cost of 1.5% of total employee productivity,” the report said.

The findings of the survey assumes significance in these tough times, when companies are facing constricting bottom lines.

“If your company is facing tight margins and low profitability, as many are now, then how can you accept any work distractions that drain your overall productivity?,” Nucleus Research vice president (research) Rebecca Wettemann said.

“While it won’t make you popular, restricting Facebook can reclaim lost productivity. If your profitability is say two per cent, this could be the difference between staying open or closing shop,“ Wettemann added.


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