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Does your Brand have a Fragrance? Tips on How to create Brand Property

These are things that you associate with a brand. When you think of the brand these are things that you remember and when you hear/read/see these, you remember the brand. These go hand-in-hand. At least they are supposed to. It’s like a re-enforcing loop. They strengthen each other. But for that to happen, they have [...]

[ More ] July 28th, 2009 | 1 Comment | Posted in Advertising |
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